About Us

THE ONLY ONES WITH MORE THAN 20 YEARS OF EXPERTISE

The Modern Kids & Family is a pioneering agency, the first to specialise in children, teens and families. An interdisciplinary professional team ready to work with new territories and ideas to connect your brand with centres of interest and insights into young generations.

MIGUEL GONZÁLEZ DURÁN

FOUNDER & CEO AT TMKF GROUP

Having more than 25 years of experience in communication and marketing for families, children and teenagers, he is:

  • A family CSR Consultor.
  • A children Communication and Marketing Strategy Consultor for several well-known brands and institutions.
  • Founder and Director of the Children Marketing Seminar of the “Instituto de Empresa”.
  • Associated teacher of the “Centro Superior de Marketing” in Madrid, Spain.
  • Patron of the university chair Children Communication and Marketing in the “Universidad Complutense de Madrid”.
  • Guest lecturer in Spain, Portugal, Panama, Ecuador, Chile, Uruguay, Colombia…
  • Cofounder of the first international network of family marketing and communication agencies.
  • Author of several reference books such as El Rey de la Casa, Madrid: Casa del libro, 2013

MANAGEMENT TEAM

LIDIA VILARIÑO
ACCOUNT SERVICES DIRECTOR
“Como los niños, me gusta hacer preguntas”

ALVARO DE LA CRUZ
STRATEGY AND PLANNING DIRECTOR
“Hablo poco porque me gusta escuchar. Solo así se conoce a la gente y lo que quieren”

SARA LANDETA
EXECUTIVE CREATIVE DIRECTOR
“Un adulto creativo es un niño que ha sobrevivido”

JORGE ESTEVE
BARCELONA DIRECTOR
“Aunque el creativo se vista de adulto, niño se queda”

MELISSA MALLADA
INTERNATIONAL DIRECTOR
“El medio para hacer buenos a los niños es hacerlos felices

RAQUEL ARANGUREN
RSC DIRECTOR

DANIA GONZÁLEZ
FINANCIAL MANAGER

ANDREA GUTIERREZ BIELSA
MARKETING GROWTH HACKER DIRECTOR
“Todos podemos hacer algo por cambiar el mundo, no dejes de intentarlo.”