WHY CSR WITH CHILDREN, TEENS, AND FAMILIES?
They are the present and future of your brand: your employees have families, your consumers have families…
They are essential for transmitting social and environmental values, etc.
Children and teens are key to changing the attitudes of the adults around them.
Households with kids account for 35% of the total, and are responsible for 70% of overall consumption
A total of 87% of parents acknowledge that their kids influence their purchasing decisions.